Branding vs. Employer Branding:
Why Climate Tech Startups Need Both

July 2, 2024 | Employer Branding

Curious about employer branding and how to attract exceptional talent?

Curious about employer branding and how to attract exceptional talent? Over the coming weeks, we’ll give you tangible tips on strengthening your employer brand. To start, let’s talk about the differences between corporate branding and employer branding. 

Branding might seem like a “nice-to-have,” especially for early-stage startups. It can be expensive and may even seem frivolous. But it’s your company’s heart and soul– how your customers, investors, and future employees connect with you.

Your corporate branding is your company’s North Star, guiding everything you do. It’s your mission, offerings, and impact and how you communicate your value. A strong brand builds trust and credibility with customers, investors, and partners, ultimately driving growth and sales. 

Employer branding, on the other hand, is your reputation as a workplace. It’s your culture, values, and employee experience and how you communicate that experience. In the competitive climate tech space, a strong employer brand attracts exceptional talent who are passionate about what you stand for. It helps you build a team of innovators and problem-solvers who will drive your company forward.

Your employer brand is built on the foundation of your overall brand. A clear identity and purpose helps you attract employees who share your vision and resonate with your culture. That’s why investing in branding early on is helpful.

If you need help figuring out where to start, consider working with a climate tech-focused brand strategist or agency to help you define your identity and develop compelling messaging. Depending on your budget, they can create a roadmap with actionable steps or execute the entire process for you. 

Already have a well-defined corporate brand? Creating your Employee Value Proposition (EVP), the foundation of a strong employer brand, is a significant next step. An EVP defines why your startup is a great place to work, such as compensation and benefits, career development opportunities, work-life balance, culture, and impact. 
 
How do you develop a strong EVP? We’ll walk you through it next week! 

#EmployerBranding #ClimateTech #Startups #Branding #EVP