Stand Out
Job Descriptions
August 22, 2024 | Employer Branding
How do you create a job description that speaks directly to the climate tech leader or technical expert you need?
Last week, we talked about defining your ideal candidate persona—getting clear on the skills, motivations, and values that make someone the perfect fit for your climate tech startup. Now, it’s time to turn that persona into a message that grabs attention and inspires action.
Think of it this way: you wouldn’t miss the chance to wow a potential investor with a well-targeted pitch deck, right? The same goes for attracting top talent. You need to grab them from the start.
So, how do you translate your ideal candidate persona into a job description that truly resonates? Let’s break it down:
1. Lead with what matters most. What challenges do you need help solving, and what impact will that make? Make the candidate the hero. Paint a vivid picture of how this role will forward your mission. Show them how their work will contribute to a cleaner, greener future. The list of responsibilities and qualifications can wait until after you have their attention.
2. Speak their language: Use the keywords and phrases that matter to climate tech professionals. Think “sustainability,” “renewable energy,” “decarbonization,” and more. Tailor your language to their passion.
3. Highlight the growth potential: Climate tech is all about innovation and pushing boundaries. Show potential hires how your company will empower them to learn, grow, and make a real difference.
4. Infuse your culture: A few weeks ago, we talked about how to develop an EVP and work with your team to build and define your company’s culture. Let your company’s personality shine through in the job description. Are you a team of outdoor enthusiasts? Are you curious, relentless or bold? Do you have a passion for freshwater restoration or sustainable farming? Let candidates know what it’s really like to work with you.
Remember, your job description isn’t just about filling a position; it’s about attracting the people who will help you change the world.
Next week, we’ll talk about using candidate personas to build a career page that showcases your company culture and attracts top talent. In the meantime, share your thoughts – what are your biggest challenges when it comes to writing job descriptions?
Ready to hire your next team member? We’re here to help – connect with Chris Berkner.
hashtag#ClimateTechJobs hashtag#JobDescriptions hashtag#RecruitmentMarketing hashtag#GreenTechHiring hashtag#TalentAttraction