How Do You Stand Out
as an Employer in Climate Tech?

The importance of your mission. Climate tech professionals are passionate about making a difference, like moving us closer to a net-zero economy. What are they doing that’s bigger than themselves? Showcase your company’s impact on the environment and how employees directly contribute to a larger purpose – whether it’s reducing carbon emissions, developing sustainable energy solutions, or preventing plastic waste in the environment. 

How will employees learn and grow? Highlight opportunities for learning, skill development, the chance to work with groundbreaking technology or career advancement. Do you offer opportunities employees can’t find anywhere else? 

What’s it like to come to work every day? Talk about your culture, what you value, and what your employees value. Are you supportive of employees choosing to work where they feel best or is an in-person, close-knit environment important to you and your ideal teammates? Bring your community to life. Write about the employee experience in a voice that reflects who you are. Or, better yet, make a video. If you’ve got a quirky sense of humor, your statement should reflect that! 

Compensation and benefits: Last but not least, fair compensation and benefits are essential. It might not be everything to employees, but they want to live comfortably and feel valued. Consider offering equity, performance bonuses, and unique perks like carbon offset programs or volunteer time off.

Involve your team in shaping your EVP. Their insights can provide valuable perspectives and ensure your EVP is authentic and resonates with potential hires. Need a little inspiration? Our clients Eden and Factorial Energy have compelling EVPs that bring these companies to life and help candidates imagine working there. It’s a good idea to run your EVP by your employees and partners before including it on your website and marketing materials. 

Looking for guidance on developing your EVP or employer brand? Contact us! 

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