Build a Climate Tech Career Page
That Attracts Exceptional Talent

August 27, 2024 | Employer Branding

When you’re a startup with little name recognition, it can be harder to compete for the best talent. But your company career page can give you an edge. Your career page is your employer brand come to life. It’s where curious climate tech professionals will land after seeing your job posting or hearing about your groundbreaking technology. 

But just like any good first date, it needs to be more than a list of your accomplishments (or open positions, in this case). It needs to tell a story that resonates with your ideal candidates and lets them experience what it’s like working for your company. It can help address objections, like — why should I work here instead of a more established company? 

Here are a few tips to make your climate tech career page unforgettable:

1. Spotlight Your EVP: Go beyond a mission statement and benefits – weave your story, the impact you want to make, and why exceptional candidates should choose you throughout the page. In this scenario, you aren’t the main character. Candidates are. Center the candidate’s perspective, addressing their worries and showcasing how their goals align with your company’s mission. Use visuals, testimonials, and videos that inspire them to want to work with you.

2. Showcase Your Culture: Highlight the real culture of your company. Are you collaborative? Bold and ready to break things? Own it proudly.

3. Feature Employee Experiences: Let your team do the talking. Feature quotes, videos, and/or imagery from current employees sharing their experiences and what they love about working for you. A video that talks about your technology and the impact you’re making can be especially compelling.

4. Prioritize Accessibility: Make it easy for candidates to find what they need and apply. Add alt tags to describe imagery for those who can’t see the images — this has the added benefit of helping with SEO. Make sure videos have captions for people who can’t hear sound or don’t want to turn on sound. Provide a way for them to contact you if they need assistance or have questions. Your web developer can help implement these accessibility features.

5. Mind the Design: The visual appearance of your career page should be consistent with your brand and how you want to be perceived. Use high-quality images, videos, and graphics and consider hiring a professional web designer to make it feel as polished and professional as possible.

Remember, your career page is more than just a recruiting tool; it’s a reflection of your company and its commitment to a sustainable future. Make it a place where exceptional talent wants to land and explore the possibilities of joining your team.

What makes a great career page stand out to you? Feel free to share examples!